Angler’s Resource wasn’t founded as just another business, it was born from an unwavering passion for the water, the craft, and the community that surrounds it. We’re anglers and rod builders first. We live this life. When we’re not helping customers, we’re on the water ourselves, testing, refining, and falling in love with fishing all over again. This isn’t just our work; it’s our life’s passion.
When we talk about components and techniques, we’re sharing knowledge gained not just from catalogs, but from countless hours on the water and at the rod building bench. Every recommendation comes from genuine experience. Every innovation is something we’d put on our own rods. Every solution is one we’ve tested ourselves.
From our earliest days, we understood that true industry leadership comes from authentic passion combined with genuine expertise. We’ve built our reputation not just on premium products, but on our ability to share our enthusiasm in ways that welcome others into this craft we love so deeply.
Our approach is powered by genuine passion: we’re hosting the gathering we’d want to attend ourselves. We create spaces where innovations are shared with excitement, where knowledge flows from personal experience, and where everyone who shares our commitment to excellence feels like they’ve found their people. We believe that a rising tide raises all ships, and we’ve made it our mission to be the force that lifts that tide—not because it’s good business, but because it’s who we are.
We're a company of outdoor lovers. Many of us participate in volunteering
efforts to maintain healthy marine ecosystems.
President & CEO
With more than 30 years of custom rod building experience, President and CEO Bill Falconer is a Fuji Authorized Global Rodbuilding Ambassador and the host of the Mastering Rod Building podcast. A founding member of the Custom Rodbuilders’ Guild and host of the Falconer Custom Rods YouTube Channel, Bill has been featured several times in both RodMaker Magazine articles and Mudhole Advanced Rod Building Technique classes. Bill is happy to offer rod design and guide train optimization consulting services to our North and South American customers. He also personally stands behind 100% of the products we sell.
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Director of Sales
With more than a decade of experience in the fishing tackle industry, our Sales Director offers reliable support and deep product line expertise to our customers - whether they are rod manufacturers or retail component resellers.
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Director of Purchasing
With advanced purchasing and supply chain training provided by Honda in the automotive manufacturing space, our Purchasing Director brings a wealth of experience – and a passion for surf fishing – to his role at Anglers Resource.
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Marketing Lead
Jack received an MBA from the University of Montevallo, where he served as captain of their highly decorated bass fishing team. He combines his passion for the sport and knowledge of marketing to promote the Anglers Resource brand as Marketing Lead.
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With more than 30 years of custom rod building experience, President and CEO Bill Falconer is a Fuji Authorized Global Rodbuilding Ambassador and the host of the Mastering Rod Building podcast. A founding member of the Custom Rodbuilders’ Guild and host of the Falconer Custom Rods YouTube Channel, Bill has been featured several times in both RodMaker Magazine articles and Mudhole Advanced Rod Building Technique classes. Bill is happy to offer rod design and guide train optimization consulting services to our North and South American customers. He also personally stands behind 100% of the products we sell.
The Mastering Rod Building Seminar is an annual educational gathering in Foley, AL designed to help both beginner and experienced rod builders sharpen their skills, learn advanced techniques, and explore the latest in rod building technology. Hosted by Anglers Resource, the event features expert-led workshops, hands-on demonstrations, and direct access to top brands and instructors in the custom rod building community.
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